Veterinary Pathology Group (VPG) is a UK-based testing and pathology service used by veterinary practices to diagnose animals. With a long history, and a number of acquisitions and mergers over the years, alongside ambitious plans for the future, VPG wanted to bring consistency and stand-out to their brand.

At FutureKings we developed a 'ribbon' device which forms the tick in their symbol and resolves throughout their identity. This aligns with their organising idea of 'Excellence. Everywhere.'





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