Project
Lunche
Lunche, a pre-payment technology company, created an app to help customers beat lunch queues by letting them order and pay ahead. However, to take a portion of the £20bn UK lunch market, they needed a Minimum Viable Brand to entice restaurants onto the platform and excite customers.
With the team at Future Kings I developed and delivered a punchy, playful brand perfect to drum up interest.
The stylised L in the symbol mimics an open takeaway container, and contain it does, holding a wide range of edible delights.